Arsenal Football Club has a rather large and loyal fan base from all over the United Kingdom and the rest of the world. In their first season at the Emirates Stadium (2006-2007) their home games were practically sold out with the average league attendance of 60,045 spectators per home game which is 99.8% of available capacity. This is calculated to be the second highest average league attendance and fourth highest attendance of all time.

Arsenal fans refer to themselves as ‘Gooners’ a name originated from the club’s nickname, The Gunners. Like most clubs, Arsenal fans come from all social class in England and when compared to other English clubs Arsenal have the largest non-White attending fans.

Common amongst the big clubs in England, Arsenal have a domestic supporters clubs such as Official Arsenal Supporters Club which is connected to the club, there is also an independent supporters’ club like Arsenal Independent Supporters’ Association. Supporters also publish their own fan magazines such as ‘The Gooner’, ‘Highbury High’, ‘Gun Flash’ and a somewhat less intellectual but amusing ‘Up the Arse!’

Supporters have their own chants to push on their teams but the main ones are “we love you Arsenal we do” and “Wenger’s red army”, opposing fans have their own chants for Arsenal too, “boring boring Arsenal” which they use to taunt the players and supporters, though Arsenal fans use that chant when the team are playing well or winning as a taunt of their own.

As we move into modern day society, fans’ loyalty do don’t depend on the geography as much as the older days, Arsenal have fans all over the United Kingdom and all across the globe. With the invention of satellite TV, their fan base grew larger than ever, a 2005 report by Granada Ventures (who at the time held 9.9% shares of the club) estimated that the total fan base of Arsenal Football Club totals approximately 27million, the third largest in the world.